Cookie Policy.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.


A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:


  • Strictly necessary cookies. These are cookies that are required for the operation of our website. These essential cookies are always enabled because our website won’t work properly without them. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. You can switch off these cookies in your browser settings but you may then not be able to access all or parts of our website.  


  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.


  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).


  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose so that they can serve you with relevant advertising on their websites.


You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Usage

Cookies Upzelo Limited uses on its own websites

Cookies Upzelo Limited uses on its own websites

Cookies Upzelo Limited uses on its own websites

Cookies Upzelo Limited uses on its own websites

Essential cookies

Essential cookies

Essential cookies

Essential cookies

Origin: Shopify

Origin: Shopify

Origin: Shopify

Origin: Shopify

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

_tracking_consent

_tracking_consent

_tracking_consent

1 year

1 year

1 year

Stores user consent preferences for tracking, ensuring compliance with privacy regulations.

Stores user consent preferences for tracking, ensuring compliance with privacy regulations.

Stores user consent preferences for tracking, ensuring compliance with privacy regulations.

_shopify_essential

_shopify_essential

_shopify_essential

1 year

1 year

1 year

Ensures the shopping cart and checkout are able to function.

Ensures the shopping cart and checkout are able to function.

Ensures the shopping cart and checkout are able to function.

Origin: Framer

Origin: Framer

Origin: Framer

Origin: Framer

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

cookie_consent

cookie_consent

cookie_consent

1 year

1 year

1 year

Stores user consent preferences for tracking, ensuring compliance with privacy regulations.

Stores user consent preferences for tracking, ensuring compliance with privacy regulations.

Stores user consent preferences for tracking, ensuring compliance with privacy regulations.

Analytics cookies

Analytics cookies

Analytics cookies

Analytics cookies

Origin: Microsoft Clarity

Origin: Microsoft Clarity

Origin: Microsoft Clarity

Origin: Microsoft Clarity

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

_uetsid

_uetsid

_uetsid

1 day

1 day

1 day

-

-

-

_uetvid

_uetvid

_uetvid

13 months

13 months

13 months

-

-

-

_clsk

_clsk

_clsk

1 day

1 day

1 day

Consolidates multiple page views by a user into a single session for reporting purposes.

Consolidates multiple page views by a user into a single session for reporting purposes.

Consolidates multiple page views by a user into a single session for reporting purposes.

_clck

_clck

_clck

1 year

1 year

1 year

A unique user ID to link multiple sessions from the same user across different pages and visits.

A unique user ID to link multiple sessions from the same user across different pages and visits.

A unique user ID to link multiple sessions from the same user across different pages and visits.

ANONCHK

ANONCHK

ANONCHK

10 minutes

10 minutes

10 minutes

Stores a user’s session ID and verifies ad clicks on the Bing search engine, aiding in reporting and personalisation.

Stores a user’s session ID and verifies ad clicks on the Bing search engine, aiding in reporting and personalisation.

Stores a user’s session ID and verifies ad clicks on the Bing search engine, aiding in reporting and personalisation.

SM

SM

SM

End of session

End of session

End of session

Used in synchronising the MUID across Microsoft domains.

Used in synchronising the MUID across Microsoft domains.

Used in synchronising the MUID across Microsoft domains.

SRM_B

SRM_B

SRM_B

1 year

1 year

1 year

Used by Microsoft Advertising as a unique ID for visitors.

Used by Microsoft Advertising as a unique ID for visitors.

Used by Microsoft Advertising as a unique ID for visitors.

Origin: Google Analytics

Origin: Google Analytics

Origin: Google Analytics

Origin: Google Analytics

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

_ga

_ga

_ga

2 years

2 years

2 years

Used to distinguish anonymous users, when measuring website usage.

Used to distinguish anonymous users, when measuring website usage.

Used to distinguish anonymous users, when measuring website usage.

_gid

_gid

_gid

24 hours

24 hours

24 hours

Used to distinguish anonymous users, when measuring website usage.

_gat_dc_gtm_

1 minute

1 minute

1 minute

Used to throttle request rate.

Used to throttle request rate.

Used to throttle request rate.

_gat_dc_gtm_

_gat_dc_gtm_

_gat_dc_gtm_

1 minute

1 minute

1 minute

Used to throttle request rate.

Used to throttle request rate.

Used to throttle request rate.

_gaexp

_gaexp

_gaexp

Typically 90 days

Typically 90 days

Typically 90 days

Used to determine a user's inclusion in a website content experiment and the expiry of experiments a user has been included in.

Used to determine a user's inclusion in a website content experiment and the expiry of experiments a user has been included in.

Used to determine a user's inclusion in a website content experiment and the expiry of experiments a user has been included in.

Origin: Shopify Analytics

Origin: Shopify Analytics

Origin: Shopify Analytics

Origin: Shopify Analytics

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

_shopify_y

_shopify_y

_shopify_y

1 year

1 year

1 year

Stores session information for analytics purposes.

Stores session information for analytics purposes.

Stores session information for analytics purposes.

shop_analytics

shop_analytics

shop_analytics

1 year

1 year

1 year

Stores buyer information for a “Shop” user checkout session.

FPID

13 months

13 months

13 months

A first-party identifier used for Google Analytics tracking, by Shopify.

A first-party identifier used for Google Analytics tracking, by Shopify.

A first-party identifier used for Google Analytics tracking, by Shopify.

FPAU

FPAU

FPAU

90 days

90 days

90 days

Used to throttle request rate.

Used to throttle request rate.

Used to throttle request rate.

Functionality cookies

Functionality cookies

Functionality cookies

Functionality cookies

Origin: Shopify

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

_identity_session

_identity_session

_identity_session

2 years

2 years

2 years

Stores the identifier of the user during a shopping session.

Stores the identifier of the user during a shopping session.

Stores the identifier of the user during a shopping session.

_orig_referrer

_orig_referrer

_orig_referrer

2 weeks

2 weeks

2 weeks

Captures the landing page of visitor when they come from other sites.

_landing_page

2 weeks

2 weeks

2 weeks

Allows us to identify where people are visiting from.

Allows us to identify where people are visiting from.

Allows us to identify where people are visiting from.

Checkout_session_lookup, checkout_session_token__[suffix]

Checkout_session_lookup, checkout_session_token__[suffix]

Checkout_session_lookup, checkout_session_token__[suffix]

20 days

20 days

20 days

Checkout functionality.

Checkout functionality.

Checkout functionality.

Localization, secure_customer_sig

Localization, secure_customer_sig

Localization, secure_customer_sig

1 year

1 year

1 year

Localisation functionality.

Shop_pay_accelerated, skip_shop_pay, _pay_session

Shop_pay_accelerated, skip_shop_pay, _pay_session

Shop_pay_accelerated, skip_shop_pay, _pay_session

1 day, 1 year, Session only respectively

1 day, 1 year, Session only respectively

1 day, 1 year, Session only respectively

When user is activated for Shop pay, enables functionality for accelerated checkout.

Advertising cookies

Advertising cookies

Advertising cookies

Advertising cookies

Origin: Google Ads

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

_gcl_[regional suffix]

_gcl_[regional suffix]

_gcl_[regional suffix]

90 days

90 days

90 days

To track and report on the analytics from Google Advertising. This cookie is supplied and provided by Google. For more information, please visit:
https://business.safety.google/adscookies/

To track and report on the analytics from Google Advertising. This cookie is supplied and provided by Google. For more information, please visit:
https://business.safety.google/adscookies/

To track and report on the analytics from Google Advertising. This cookie is supplied and provided by Google. For more information, please visit:
https://business.safety.google/adscookies/

Origin: Meta Ad Network

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

_fbp and fr

_fbp and fr

_fbp and fr

2 Months 30 Days

2 Months 30 Days

2 Months 30 Days

To track and report on the analytics from Facebook Ads. This cookie is supplied and provided by Facebook. For more information, please visit: https://developers.facebook.com/docs/privacy/

Origin: LinkedIn

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

li_fat_id

li_fat_id

li_fat_id

90 days

90 days

90 days

First-party tracking identifier for LinkedIn Ads.

li_sugr

li_sugr

li_sugr

90 days

90 days

90 days

Tracks user identity for LinkedIn ad targeting & retargeting.

Bcookie, bscookie

Bcookie, bscookie

Bcookie, bscookie

2 years

2 years

2 years

Browser and secure identifiers for tracking LinkedIn users across sites.

Origin: Microsoft Bing

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

MUID

MUID

MUID

13 months

13 months

13 months

Identifies unique web browsers visiting Microsoft sites; used for advertising, site analytics, and other operational purposes.

SRCHD, SRCHUID

SRCHD, SRCHUID

SRCHD, SRCHUID

6 months

6 months

6 months

Assigns a unique identifier to each user to track search history and preferences for personalized advertising.

ANONCHK

ANONCHK

ANONCHK

10 minutes

10 minutes

10 minutes

Indicates whether a user is signed into a Microsoft account, aiding in ad targeting.

MR

MR

MR

1 week

1 week

1 week

Used to measure website usage for internal analytics and improve ad targeting.

SRM_B

SRM_B

SRM_B

1 year

1 year

1 year

Ensures the proper functioning of the website and is involved in targeting/advertising efforts.

Origin: Facebook

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

_fbp

_fbp

_fbp

3 months

3 months

3 months

Tracks users across websites for ad targeting and retargeting.

fr

fr

fr

3 months

3 months

3 months

Stores a unique browser/user ID for personalised ad delivery.

oo

oo

oo

5 years

5 years

5 years

Stores user preference for opting out of targeted ads.

c_user

c_user

c_user

Session or up to 90 days

Session or up to 90 days

Session or up to 90 days

Stores the Facebook user ID of the logged-in user.

xs

xs

xs

Session or up to 90 days

Session or up to 90 days

Session or up to 90 days

Contains authentication data, including session ID and security data.

sb

sb

sb

2 years

2 years

2 years

Identifies the browser for login authentication and security.

datr

datr

datr

2 years

2 years

2 years

Detects suspicious login attempts and prevents fraud.

locale

locale

locale

1 week

1 week

1 week

Stores the user’s language preference.

wd

wd

wd

1 week

1 week

1 week

Stores browser window dimensions for optimised page rendering.

Origin: YouTube

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

ysc

ysc

ysc

Session

Session

Session

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

VISITOR_INFO1_LIVE

VISITOR_INFO1_LIVE

VISITOR_INFO1_LIVE

6 months

6 months

6 months

Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.

PREF

PREF

PREF

8 months

8 months

8 months

Stores user preferences and other information, including preferred language and display settings.

Origin: Vimeo

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

vuid

vuid

vuid

2 years

2 years

2 years

Vimeo-generated ID used for generating analytics information for the video owner.

Origin: Reddit

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

_rdt_uuid

89 days

89 days

89 days

Helps build a profile of your interests to show you relevant ads and content.

Origin: TikTok

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

_ttp

13 months

13 months

13 months

First-party cookie used to measure and improve advertising campaigns’ performance.

ttwid

1 year

1 year

1 year

Used for analytics and web optimisation purposes

Origin: Outbrain

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Cookie Name (may be a prefix)

Expires

Expires

Expires

Expires

Description

Description

Description

Description

outbrain_cid_fetch

1 year

1 year

1 year

Used to track the referral of visitors coming via Outbrain.

apnxs

1 year

1 year

1 year

Used for content discovery and recommendations.

We do not share the information collected by the cookies with any third parties.

Version: 1.0.0


Dated: 21st March 2025